6 Best Practices to Optimize your YouTube Channel

Is YOUR YouTube channel optimized? Find out HERE!

This Easy iPhone Trick Will Save You Tons of Photo Space

Want to know how to use the cloud to gain more storage space on your iPhone? Click HERE!

 

 

Insta-411: The Best Practices in Instagram

instagram-app-header

Do you think before you Instagram? Or do you just mindlessly play with filters and captions hoping that your last upload will hit the follower jackpot.  Maybe you’re more concerned about the 2 likes that awesome photo of you sky diving received?

BrightShop’s “Insta-411″ is here to help!

  • Most activity with your photo/videos will happen in the first few hours, so make those hours count. Respond to comments to keep the conversation going!
  • Post your photos/videos during the middle of the day during the week. People are hitting a low in the middle of the day and look to the web to entertain them at this time.
  • Don’t post too early in the morning, or around five or six o’clock. People will be too busy trying to make their commute and can easily skip over your post.
  • Post your photos/videos a little bit after dinner time. People like to browse the Web after dinner to decompress. 
  • Don’t forget to capitalize on posting photos and videos during special occasions: Halloween, Christmas, and Valentine’s Day etc. when everyone is sharing their festivities.  

 

Best days to post: Sunday is the most effective. (Side note: Companies post the most on Thursdays)

Best time to post: Between 3 and 4 p.m. ET.

Best time to post Instagram videos: Off-hours, from 9 p.m. until 8 a.m. ET.

 

#HASHTAGS

Four to 11 hashtags can increase up to an average 77 interactions per Instagram post!

Here are 17 of the top hashtags on Instagram:

#love

#instagood

#me

#tbt

#cute

#photooftheday

#instamood

#iphonesia

#picoftheday

#igers

#beautiful

#instadaily

#summer

#instagramhub

#follow

#igdaily

#tweegram

 

Best Practices In Social Media: YouTube

youtube-updates-platform-for-social-good-8bb4ae8a43You view, you comment, you share? If only all the videos you uploaded on YouTube had active followers repeating this cycle routinely. Have no fear. This weeks ‘Best Practices In Social Media: YouTube edition’, will insure that your followers are repeating this cycle. Already have an active audience? These tips will re-insure that you are doing everything you can to keep it that way!

Tip: Make Your Video Easy To Find

To make it easy for your audience to discover your video, you’ll want to really focus on what you put inside the title and the description. Seems simple, but if you are not using KEY words, your video will not pick up as much viewer traction as you would like.

  • Title:  Let’s zero in on the title of your video. Make sure you use target keywords followed by a colon. For example, your video on your band’s making of the video might be called “Cheap Trick In the Studio: Makin’ Sounds and Foolin’ Around”. This allows you to remain creative while still increasing your search engine optimization or SEO.
  • Description: Two things to keep in mind when writing your video description. Start your description with a full URL. It is also important you be as descriptive and keyword-rich as possible. This will increase the chances of your video being found by people searching YouTube and the rest of the web for your type of content. Feel free to add in any of your other social media links here as well such as a Twitter handle and Facebook url  to encourage further interactions.
  • Tags: Lastly, don’t forget to TAG your content. This is also going to increase your SEO and draw the right attention to your video.

 

Tip: Leverage your YouTube Channel with other social media platforms to encourage consistency

A great way to extend the reach of your video and make it more shareable is to BLOG! That’s right. This very post is a great tool to utilize to create publicity for your video. It also helps to pinpoint the newsworthy factors of your video which will increase the chances of others wanting to comment and maybe even create their own video response. Don’t forget to use a keyword-rich title, and fill your post with complementary content just as you did with your video. This will increase your posts chances of being found in a search. Don’t forget to add your Facebook and Twitter icons to your blog to keep your platform consistent, a topic we covered last week on our “Best Practices” section.

 

Tip: Create Playlists to feature your BEST content and use Annotations to build subscribers

For increasing your views on YouTube consider creating a playlist of your most popular videos that represent the image/message you want your audience to remember most.  You can also add annotations to your videos that allow click-able links on top of the actual video at a specific length of time. These links should be used to re-direct to your other related content, videos, socials, iTunes, or whatever else platform is applicable for a call to action response.

 

Tip: Review Your YouTube insights

YouTube has powerful analytics that give you insight on who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded. Don’t underestimate this. Use this information to create more content based on what resonated most with your audience!

 

Special thanks to the Social Media Examiner for helping to write these tips

 

 

 

 

 

Best Practices In Social Media: Platform Consistency

It seems like every week a new social media platform is the “must have” to add to your already existing roster of Facebook, Twitter, and YouTube. But before you go diving head first into the latest platform, you should think about how your current social media platforms are fairing. Think of social media as quality over quantity and above all make sure that your existing social media accounts are all consistent.

consistency-online-marketing

Consistency
Consistency is key when it comes to engaging with your fans. You can’t post an update on Facebook one day, then disappear for several weeks to come back and find that a bunch of fans responded with questions that you never answered. People will likely stop paying attention if you don’t have a consistent presence. There are tons of distractions out there, so to truly break through the clutter, you have to be consistent. Take some time every day to check your social media profiles, respond to fans, ask questions, and start conversations. See the following ‘Tips’ below:

 

Tip: Invite conversations
Never leave a fan hanging. They email you, email back. If they leave a comment on Facebook, respond, or at least “Like” it. If they reply or ask a question on Twitter, respond back. A short answer or a quick thank you can go a long way in making that fan feel special, like they’re an active part of your world.

Tip: Try to keep a consistent “voice
Stick with a general tone. When people “hear a voice” that’s consistent, it can becomes more familiar and relatable. Also make sure you are using the right language and tone for various platforms and not just posting the same thing in every place.

Tip: Connect your social networks
Connect your social networks to each other so that people can easily find your other social channels once they stumble across one of them. This also shows social network users that you are active across various channels, which makes your social media presence stronger.

Tip: Update Moderately
Don’t overload your followers/friends with so many updates that they get annoyed and unsubscribe. However, it is important to update moderately and consistently to help keep your brand fresh in everyone’s mind and reiterate your brand personality.

  • New York
  • 116 East 16th Street
  • 9th Floor
  • New York, NY 10003
  • 212.661.6990
  • Los Angeles
  • 9165 Sunset Blvd.
  • Suite 200
  • Los Angeles, CA 90069
  • 310.247.8630

New Business Inquiries:

If you are interested in hiring BrightShop Digital, please contact Robert Dippold at 212-661-6990 or via email at: RDippold@PrimaryWaveMusic.com

Case Studies:

For case studies on our past work or references please email: Info@BrightShopMarketing.com

Employment Opportunities:

If interested in applying for a job at BrightShop Digital, please email your resume to: Info@BrightShopMarketing.com

Top